Website Info & Guidelines For Your Bussiness Success

Apr 1

The Importance of a Well-Designed, SEO-Optimized Website

A website is more than just an online presence—it’s a 24/7 sales tool that, when designed correctly, converts visitors into paying customers. A poorly structured site can drive potential clients away, while a well-optimized one can boost credibility, increase traffic, and generate leads. At EZM Marketing, we don’t just build websites—we create high-performing platforms tailored to your industry. Through extensive industry and competitor research, we ensure that your website is strategically designed to stand out and give you a competitive edge in your market.

The Reality of Online Presence

98% of consumers use the internet to discover local businesses (Bookend Studio).
81% of shoppers conduct online research before purchasing a product or service (Wix).
62% of consumers avoid businesses they can’t find online (Bookend Studio).
78% of local mobile searches result in an action (call, visit, or booking) within 24 hours (Think with Google).

What Small Business Owners Are Missing Out On

70% of small businesses generate leads through their website (Blue Corona).
30–50% of service-based businesses’ appointments come from people finding them online (GoSite).
Businesses ranking in the top 3 of Google local search results get 70%+ of the clicks (Backlinko).
75% of users never scroll past the first page of search results, making SEO optimization critical (HubSpot).
Despite this, 28% of small businesses still don’t have a website, missing significant customer opportunities (WebFX).

The Importance of Website Management & Maintenance

A website is not a one-time investment—it requires ongoing updates, monitoring, and optimization to stay competitive.

1. Performance & Security

Regular updates prevent slow-loading pages, which can increase bounce rates by 32% if a website takes longer than 3 seconds to load (Google).
43% of cyberattacks target small businesses, making security maintenance essential (Verizon 2023 Data Breach Report).
Broken links, outdated content, or technical issues can cause users to leave within seconds, reducing credibility (Neil Patel).

2. SEO & Visibility

Google prioritizes fresh content, meaning websites that update regularly rank higher (Search Engine Journal).
Companies that blog regularly see 55% more website visitors than those that don’t (HubSpot).
Monthly SEO improvements can increase website traffic by 50% or more over time (Ahrefs).

3. User Engagement & Conversion Optimization

First impressions matter—it takes only 0.05 seconds for users to decide whether to stay on a website (Taylor & Francis Group).
Websites with clear CTAs (Call-to-Actions) convert 2x more leads than those without (Unbounce).
A mobile-optimized website is crucial, as 60% of all web traffic now comes from mobile devices (Statista).

Why Professional Website Management Matters

Maintaining a website properly ensures:

Faster performance to keep customers engaged.
Security updates to prevent breaches.
SEO improvements to help rank higher in search results.
Content updates to stay relevant in a competitive industry.

Without regular maintenance, a website can quickly become outdated, insecure, and ineffective at attracting leads. Having a professional manage these aspects allows business owners to focus on their operations while ensuring their online presence continues to work for them.

Final Thought

A well-maintained, SEO-optimized website isn’t just a digital business card—it’s a 24/7 lead generator that increases credibility, attracts more customers, and drives revenue growth. Small business owners who don’t invest in their online presence risk falling behind competitors who do.

If your business doesn’t have a website—or if your current site isn’t bringing in results—it’s time to take action and ensure you’re not missing out on potential customers.